The Long Tail
Why the Future of Business Is Selling Less of More
von
Chris Anderson, Christopher Nissley
ISBN 1401384145, Audio CD, Erscheinungsdatum:
bei Harperaudio
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The Long Tail von Chris Anderson - Inhaltsangabe
Shows that the future of business does not lie in hits, but in what used to be regarded as misses - the endlessly long tail of that same curve. This work takes a look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers.
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