Alexander Schmidt

Alexander Schmidt, PhD, DBA, is an internationally recognised expert in digital transformation and artificial intelligence with over 25 years of experience. After senior roles at IBM, SAP and Oracle he founded his own AI transformation and AI literacy firm in 2024. He holds a PhD in Global Leadership and Strategy and a DBA in Business Analytics, with a dissertation on a standardised framework for prompt engineering. He holds a visiting position at the National University of Malaysia (UKM) in Bangi and is a guest lecturer at Carleton University in Ottawa. In 2024 he published the standard work The Prompt Engineer's Handbook, which reached Amazon's global Top 50 in AI without paid marketing. He has trained over one thousand professionals in the responsible use of AI.