Rezension zu "Homo stimulus: Fundamentals of Human Adaptation and Development in the Age of Collective Individualism" von Andreas Herteux
Andreas Herteux has already described fundamental changes in personal, social, political and technological development in his monograph "Fundamentals of Behaviural Capitalism", identifying a new form of capitalism that is gaining more and more power and lulling, or as he calls it, "embedding" people.
In "Homo Stimulus" he describes why this capitalism and the behavioral capitalists have it so easy: Because man, like a dog, was trained and became partially dependent on short, fast, high frequency stimuli. Not every human being, as he points out, but a considerable part. They became homo stimulus and future generations are born into the environment. Into a stimulus society that creates the stimulus person.
He does this well and offers a plausible picture of the present. More information can be found on the website of the Erich von Werner Society, which was apparently founded by Herteux for research purposes.
Is the monograph even readable for the average person? The question is good, because the book can be found in scientific libraries as well, and that probably scares off. From my point of view this is wrong, because I think the whole thing is understandable for the normal person, but only if he wants to think a little bit. But you can only understand the world if you want to: think.