Martin Gertler received his doctorate in 1999 from the University of Nijmegen (Netherlands) with an interdisciplinary study on the reception of a TV series. Since 2002 he is professor for media design (especially audio visual and inter-active media), media production, media theories and reception research in the media department of the Rheinische Fachhochschule Köln, a university of ap-plied sciences. In 2008 he was appointed founding rector of a new research university for continuing education in Berlin and for university professor. Since 2011 he is visiting professor for doctoral supervision and promotor in the part-time graduate college of the University of Humanistic Studies / Universiteit voor Humanistiek, Utrecht (Netherlands). In 2011 he founded the Humanistic Communication Research Institute (HCRI) and in 2015 together with other colleagues the Veganomics Institute. He produces his audio-visual teaching media with his own resources.