BrandwashedTricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Not since the 1957 bestselling classic The Hidden Persuaders has a book so nakedly exposed the best-kept secrets of how companies manipulate, seduce, and dupe us into buying their brands and products. Drawing on his 20+ years in the marketing world, Lindstrom introduces a new class of twenty-first century hidden persuaders and shows why they are more insidious and pervasive than ever, as well as how we can protect ourselves from them--and fight back.