Diversity Management: A Source of Competitive Advantage?

Cover des Buches Diversity Management: A Source of Competitive Advantage? (ISBN:9783656525257)
Bestellen bei:

Zu diesem Buch gibt es noch keine Kurzmeinung. Hilf anderen Lesern, in dem du das Buch bewertest und eine Kurzmeinung oder Rezension veröffentlichst.

Auf der Suche nach deinem neuen Lieblingsbuch? Melde dich bei LovelyBooks an, entdecke neuen Lesestoff und aufregende Buchaktionen.

Inhaltsangabe zu "Diversity Management: A Source of Competitive Advantage?"

Seminar paper from the year 2012 in the subject Business economics - Business Management, Corporate Governance, University of Applied Sciences Essen, language: English, abstract: In today s rapidly evolving business world, it becomes increasingly difficult for companies to maintain or even expand their current market position. Since consumers are aware of their strong bargaining position, markets have evolved from sellers to buyers markets. Focusing on Porter's generic competitive strategies of cost leadership, differentiation or focus is no longer sufficient to ensure a unique selling proposition. The customers no longer choose between product quality or inexpensive product, they expect a high-quality and affordable product. Focusing on the resource-based view strategies like unique resources, skills or competences does not establish a long-lasting success, neither. Additional requirements of the customer, such as customer orientation, environmental consciousness or ethical behavior, and requirements of legislation e.g. human rights act / affirmative action make it difficult for companies to set themself apart from competitors. Porter's statement stuck in the middle , which had recently emerged as a competitive advantage for some companies, gets back its original meaning, but this time in a different sense.§The nexus of industrial organization view and resource based view via SWOT analysis opens new ways to strategy development. The analysis of strengths, weaknesses, oppor-tunities and threats requires that one deals inter alia with the knowledge, skills and potentials of employees. At the same time, however, a change of perspective is crucial. Employees do not only possess specific expertise which benefits to companies. What about the other nonspecific skills and knowledge of employees? What potential have so-called minority groups like people of different culture, different religious believe, disabled, older people or transgender? Is it possible to transform these heterogeneous differences, by employing diversity management, into a sustainable competitive advantage?

Buchdetails

Aktuelle Ausgabe
ISBN:9783656525257
Sprache:Englisch
Ausgabe:Flexibler Einband
Umfang:20 Seiten
Verlag:GRIN Verlag
Erscheinungsdatum:31.10.2013

Rezensionen und Bewertungen

Neu
0 Sterne
Filtern:
  • 5 Sterne0
  • 4 Sterne0
  • 3 Sterne0
  • 2 Sterne0
  • 1 Stern0
  • Sortieren:

    Ähnliche Bücher für noch mehr Lesestunden

    Gespräche aus der Community zum Buch

    Neu

    Starte mit "Neu" die erste Leserunde, Buchverlosung oder das erste Thema.

    Stöbern in Sachbücher

    Was ist LovelyBooks?

    Über Bücher redet man gerne, empfiehlt sie seinen Freunden und Bekannten oder kritisiert sie, wenn sie einem nicht gefallen haben. LovelyBooks ist der Ort im Internet, an dem all das möglich ist - die Heimat für Buchliebhaber und Lesebegeisterte. Schön, dass du hier bist!

    Mehr Infos

    Buchliebe für dein Mailpostfach

    Hol dir mehr von LovelyBooks